“A FAMOUS advertising man once said, ‘if an ad campaign is built around a weak idea – no matter how good the execution, it’s going to fail’.
Ed Miliband should take note. Whether it’s a pink bus to appeal to female voters, or a manifesto to convince BME communities they care – Labour are making a lot of noise. But their record paints a very different picture to the one they are advertising…”
Read the full article here.